Posted on May 11, 2011 by Amy Yen
by Amy Yen
Just wanted to share this very cool piece of direct marketing I received at PRINTEGR8, a lunch seminar sponsored by Westamerica Graphics today on integrated marketing and print communications. Xerox, one of the exhibitors, gave out personalized calendars for everyone who pre-registered for the event. The calendars had each attendee’s name integrated into images on the pages for each month to create a unique takeaway for everyone who attended.
The piece backed up Market Development Manager of Graphic Communications Toni Schottenhammer‘s presentation, in which she presented case studies on using database marketing to increase the ROI of direct mail campaigns by personalizing the message to each recipient.
Check out Xerox’s personalized calendar (now hanging in my apartment 🙂 ):
Filed under: Amy Yen, Love It <3 <3 <3, Unabashed Adoration of a Brand | Tagged: Amy in Wonderland, Amy Yen, amyyen, database marketing, direct mail, direct marketing, event marketing, personalized marketing, PRINTEGR8, Westamerica Graphics, Xerox | 1 Comment »
Posted on November 1, 2010 by Amy Yen
by Amy Yen
My birthday is this Sunday, something I’m trying hard not to think about as I get dragged with great reluctance toward late-twenties-dom. Happily, I have been getting some well wishes in the mail that I can actually get behind. Every year it seems, more and more brands jump on the loyalty program/club card train & thusly, I’ve been getting birthday gifts in the form of gift cards & special discounts from all my favorite brands for the last two weeks.
A free mascara kit here, $10 off a pair of shoes there, suddenly getting older doesn’t seem so bad. It’s actually been quite nice, getting a little gift from my favorite retailers & restaurants in the mail or my inbox every day. It really does kind of feel like an old friend dropping in with warm wishes, in the form of a free entree, on my special day. And it works…I mean, hey, I don’t need anything from Sephora, but as long as I’m there to pick up my free mascara, I might as well get myself some lip gloss, right? Look, nothing makes me feel more warm & fuzzy about your brand than giving me free stuff.
So what I guess I’m saying is, in this day of corporate Facebook pages & Twitter contests, direct marketing still counts for something. And just because I know I’m getting this lovely 40% off birthday certificate because you have my name in a database, doesn’t mean I don’t appreciate the thought.
Filed under: Amy Yen, Love It <3 <3 <3, Turns Out? I'm Old, Unabashed Adoration of a Brand | Tagged: Amy in Wonderland, Amy Yen, amyyen, branding, brands, club cards, database marketing, direct mail, direct marketing, email marketing, loyalty cards, loyalty programs, marketing | Leave a comment »
Posted on October 7, 2009 by Amy Yen
-by Amy Yen
If there’s anything @ComcastCares & @RichardatDell & the other brands on Twitter success stories have shown, it’s that good customer service still feels like an anomaly & people never seem to get tired of praising it. My reasoning has always been that we’ve got to continue to encourage this type of behavior, lest the big brands think us ungrateful & go back to not giving me the cable & internet I overpay for each month.
Such is the reason why today, when I encountered excellent customer service in the least likely place on earth—the DMV—I felt the need to repeatedly, desperately thank each lovely, wonderful employee who helped me. I found myself literally trying to come up with the words to properly express my extreme gratitude that these civil servants, who work in what has to be among the most depressing environments known to man, went out of their way to help lil’ ol’ me FINALLY, almost a year & a half after leaving Boston, obtain a California driver’s license.
I won’t go into details about what they did, but frankly, I shouldn’t have been able to get the license today. Even I’ll admit that. The red tape was all set up to stop me, but a few feisty California-DMV Santa Monica office employees worked together to beat the system for no real reason except to help me out. To me, it felt like nothing short of a miracle.
So, I’d like to take this opportunity to take back my statements in the past, in which I believe I referred to the DMV as “what hell must feel like.” Also, Zita from the Santa Monica office, if you’re out there reading this by any chance, I forgot to tell you, I really like your earrings.
Filed under: Amy Yen, Stuck in Traffic: Surviving Los Angeles, Unabashed Adoration of a Brand | Tagged: @comcastcares, @richardatdell, Amy in Wonderland, Amy Yen, Comcast, customer service, Dell, DMV, Twitter | Leave a comment »