Ad Post: The Mechanic Movie Poster QR Code

by Amy Yen

image credit: http://2d-code.co.uk/the-mechanic-qr-code-poster/

The Mechanic Movie Advertising
Agency: CBS Films/Millenium Films/Nu Image Entertainment/GmbH

So I’ve been walking by street advertising for the new Jason Statham movie The Mechanic for a few weeks now & just today noticed the QR code embedded in the guns-in-a-gun image on the signage & posters. While it can’t be that effective since it’s hard to notice unless you’re looking closely, it acts like kind of an Easter egg for those who do. The code, which in it of itself is designed to look like a target, leads to the mobile version of the official movie website, including the trailer & the definition for the term ‘mechanic.’ It’s an interesting & well-done use of the technology, at least for those who see it.

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5 Responses

  1. […] This post was mentioned on Twitter by Amy Yen, Grey Munford. Grey Munford said: RT @amyyen: Saw this cool use of a QR code in movie advertising for #TheMechanic http://t.co/Z7dEbGq In this case, used as kind of an Ea … […]

  2. QR codes will change the way we advertise or show online information to the people. Check out YouScan.me to make a social QR codes for your business or personal needs.

  3. required to advertise the mechanic
    reply here

  4. require the services of mechanics
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  5. Where is the qrcode on the poster?I didn’t find the QR code embedded in the guns-in-a-gun image on the signage & posters.

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