by Amy Yen
Microsoft Windows Phone 1:00 spot
Agency: Crispin, Porter + Bogusky
What an interesting ad. It’s got a lot of conversation around it, because it’s undoubtedly funny & everyone can identify with it. We all know these people, faces buried in their phones, oblivious to everything going on around them. But it’s also a confusing ad because it’s kind of unclear what the message is supposed to be. Isn’t Microsoft just saying their phone doesn’t have as much cool stuff on it & that‘s why we won’t want to spend so much time on it?
I like this analysis, which basically stipulates that Microsoft recognizes that it can’t compete with iPhone, BlackBerry or Droid when it comes to cool apps & awesome features, so it’s appealing to people who know these people they’re talking about & who maybe want a smartphone that won’t turn them into one of them. Basically, they’re offering a simpler smartphone. In a kind of roundabout way, it’s a sound strategy.
If nothing else, they are generating a lot of awareness with the ad, which is important with them entering the such a crowded market. And you have to admire an ad that so well captures a group of people that everybody can identify.
PS: Microsoft aired this ad during Game 1 of the World Series. Go Rangers!
Filed under: Ad Posts, Amy Yen | Tagged: Amy in Wonderland, Amy Yen, amyyen, Windows, Windows Phone, Windows Phone 7, Windows Phone ad, Windows Phone advertising, Windows Phone commerical, Windows Phone Really |