by Amy Yen
Just wanted to share this very cool piece of direct marketing I received at PRINTEGR8, a lunch seminar sponsored by Westamerica Graphics today on integrated marketing and print communications. Xerox, one of the exhibitors, gave out personalized calendars for everyone who pre-registered for the event. The calendars had each attendee’s name integrated into images on the pages for each month to create a unique takeaway for everyone who attended.
The piece backed up Market Development Manager of Graphic Communications Toni Schottenhammer‘s presentation, in which she presented case studies on using database marketing to increase the ROI of direct mail campaigns by personalizing the message to each recipient.
Check out Xerox’s personalized calendar (now hanging in my apartment ):
Filed under: Amy Yen, Love It <3 <3 <3, Unabashed Adoration of a Brand | Tagged: Amy Yen, Amy in Wonderland, amyyen, direct marketing, database marketing, direct mail, Xerox, PRINTEGR8, Westamerica Graphics, event marketing, personalized marketing | 1 Comment »