by Amy Yen
The Mechanic Movie Advertising
Agency: CBS Films/Millenium Films/Nu Image Entertainment/GmbH
So I’ve been walking by street advertising for the new Jason Statham movie The Mechanic for a few weeks now & just today noticed the QR code embedded in the guns-in-a-gun image on the signage & posters. While it can’t be that effective since it’s hard to notice unless you’re looking closely, it acts like kind of an Easter egg for those who do. The code, which in it of itself is designed to look like a target, leads to the mobile version of the official movie website, including the trailer & the definition for the term ‘mechanic.’ It’s an interesting & well-done use of the technology, at least for those who see it.
Filed under: Ad Posts, Amy Yen, I Paid $__ Too Much to Watch This Movie, MediaNation | Tagged: Amy in Wonderland, Amy Yen, amyyen, Jason Statham, The Mechanic, The Mechanic ad, The Mechanic advertising, The Mechanic mobile, The Mechanic movie, The Mechanic movie poster, The Mechanic poster, The Mechanic QR code | 4 Comments »