Hi! Thanks for reading my blog!
My name is Amy Yen. I’m an integrated marketing communications professional living in Dallas, Texas. Currently, I’m a digital communications manager for the American Red Cross. I’m originally from Taiwan, but I’m essentially a Texas native. I recently moved back to Dallas after stints in LA & Boston, where I got my Masters in Integrated Marketing Communication from Emerson College. I did my undergrad work at the University of Texas at Austin, where I got my Bachelors in PR.
Before the Red Cross, I was a marketing manager for Research Now and also did marketing for Business Wire for several years. I’ve also worked at Schneider Associates in Boston and have done internships at the Lance Armstrong Foundation, GolinHarris, The Richards Group & the Muscular Dystrophy Association.
I also write for the Red Cross DFW blog, Red Alert.
I am a passionate believer in integrated marketing communications & am a digital native, proud to be a proponent of social media during this changing time in our industry. I appreciate equally a beautifully-produced 30-second TV spot & a well-maintained, engaging Facebook fan page. I love seeing big brands finding remarkable ways to engage with their audiences.
I am a long-suffering Dallas sports fan, known to wax poetic about Tony Romo’s jedi-like scrambling abilities & the heart & soul leadership of Brenden Morrow, particularly during playoff time. I’m also a huge TV fan &, for a while, ran a TV-focused blog called strawgrasping.
I love feedback. Talk to me at amy.p.yen [at] gmail [dot] com .