by Amy Yen
Express HTML Email
Agency: presumably Express in-house
It’s really not often that you see something actually different in email marketing. I probably pay more attention to email more than most because of my work, but I still get way too much, so it has to stand out to make me pay attention. This piece caught my eye for the most basic reason possible: movement.
I really like this because of how incredibly simple it is: it’s an embedded animated gif. I mean, seriously? How have I not seen this before? It helps that they chose a perfect message to execute this on. It’s fun, colorful & eye-catching. Nicely done.